Most people fear public speaking more than they fear death, spiders, heights and confined spaces.
According to the World Health Organization, three out of four people suffer from speech anxiety. That’s 75% of the world population.
And while I hate to say it, this means that public speaking just might be a killer platform for you to add to your marketing mix.
Maybe you’re already booked solid with gigs. (Cool!)
Maybe you’d like to become a more powerful and effective speaker.
Either way, instead of leaving your speaking success to chance, here are 5 tricks of the trade you need to know to get the most from your efforts:
Trick #1: Learn to Sell From the Stage.
Some people get paid to speak. Others forgo a fee and instead request a chance to sell from the stage. Selling from the stage means you position your product, service or offer from the time you walk on until the time your presentation is done. This is an enormously strategic approach – it’s WAY BIGGER than just schlepping your binders with you and having a table at the back of the room. My best advice: hire a coach. Selling from the stage is part art, part science. The $$$ you spend to learn the skill will come back 10-fold.
Trick #2: Include Stories in Your Presentation.
This was tough for me because I’m a fact blaster. I love to share who did what, what the results were, percentages, what to do next, etc. But when I started adding STORIES, it changed the way my audience related to my message. Try it. People love, love, love stories so tell yours. Share client success stories. It’s what people will remember most when your time together is done.
Trick #3: Make Your Presentation Experiential.
No one, and I mean no one, will give you their undivided attention for an extended period of time. It’s impossible. Knowing that, make your presentation interactive. Include worksheets, exercises, time to think, time to network, etc. Your audience will stay engaged and you’ll be remembered for your dynamic presentation.
Trick #4: Ask to Keep in Touch.
Your audience just heard you share your brilliance. Give them a way to stay connected with you. I distribute a 1-sheet and ask attendees to complete the form if they’d like to hear from me. It’s an elegant (and super easy) way to continue building the relationship.
Trick #5: Fee vs. Free.
I’m not a huge fan of free unless conversions are your zone of genius. That said, public speaking ranks darn high on the credibility and authority scale. Tread lightly. Know your goals. If your goal is to expand your audience, go for it. If you already have a rockin’ business, know what it would take to get you out of your business and on to the stage.
Taking well-thought steps to elevate your speaking game will position you as an effective, credible business leader. When you master this skill, it will also have a positive impact on your bottom-line.
What’s one public speaking strategy my peeps need to know? I invite you to share your thoughts and comments below.
Be a Legend!
Experts and Empires
P.S. I’m just now announcing to my closest friends and most trusted peeps (and you’re one of them!) that I’m opening up a few more spaces for new clients in 2013. If you want a no bs approach to marketing that produces real results, click here and let’s connect.